Candidate Engagement and Enrichment
We help build relationships with your database, improving your role application conversion rates.
Has your ATS turned into a graveyard?
We build communications that engage, attract, and build trust with your candidate database.
We get you in front of the right candidates, at the right time.
See the Proof
SILVERSWAN
Recruitment
See how Silverswan increased their leads and generated new business.
The Candidate Engagement Service You’ve Been Looking For
Value Focused Communication
We help you to develop content that addresses your candidates’ challenges. We do this by providing salary and benefits benchmarking, career progression, upskilling and more. We focus on adding value to your database at every touchpoint whilst using engagement-based segmentation to keep emails as relevant and personalised as possible.
Deep Segmentation
Based on interactions, like clicks and opens with your communications, we further segment your list based on the content they’re engaging with. We also highlight candidates that are highly engaged with your messaging and potentially more susceptible to consultant outreach. We work with you to develop an efficient scoring system.
Automation & Data Alignment
We use automation to segment your audience, but we can also feed this data back into your ATS or CRM system to allow your team of recruitment consultants to have all the candidate interaction information. This bridges the gap between marketing and consultants ensuring that your full team are on the same page, delivering better results.
Showcasing your Roles
Most organisations post job description-based ads in their emails that don’t inspire any action from candidates. Gone are the days when you can advertise 24 days holiday as a benefit. We work hard to ensure that all roles that land in your candidate’s inbox focus on them and how they can benefit from the role.
Reporting
We measure, analyse and then report on each campaign and apply the learnings to continued email marketing projects. We provide a monthly report that outlines the campaign performance but also highlights key information that is useful for your full team, not just marketing.
“We love the new website that you created for us, but the best thing about it has been the performance improvements it has brought. The business has grown exponentially since we launched and we’ve seen improvement ever since.”
Philippa – SilverSwan Recruitment
Want to Turn Your ATS Into a Goldmine of Engaged Candidates?
Difference is Key
The recruitment industry sends millions of newsletters per year that are bland and add no value to their candiates’ lives. Jobs that are included hide key information and focus on the wrong things. We help recruitment companies like yours to increase engagement by standing out in inboxes.
- Add value and create content that matters
- Focus on what’s in it for the candidate such as benefits and salary
- Address key challenges your candidates are facing
- Tell stories with your email marketing and be relatable
- Remove the end goal from your tone. Add value and they will come
Get in touch
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